Help for Heroes was founded in October 2007 to support those with injuries and illnesses sustained in the British Armed Forces. We knew that the public would like to ‘wear their support’ and wanted to sell some hoodies and t-shirts with our logo on it. We set-up this Trading as charities can only sell new products through a separate Trading company. It is 100% owned by the charity and gifts all its profits our heroes , enabling the charity to support the wounded, injured and sick.

What started with only nine products including the iconic the wristband has evolved and, today have over 500 high quality branded products available.