The POPMART business mainly focuses on global artist development, IP operation, consumer access, pop toy culture promotion, and investment in industry-related companies. POP MART works with multiple famous brands to create pop-culture products based on classical characters that appeal to fans worldwide. It also attaches high importance to supporting the development of the designer toy market. It introduces talented artists to showcase their original art on a larger stage, promoting a new enthusiasm for the development of the designer toy industry.