Purearth started back in 2012, with a whole lot of organic fruit and veg from the farmers market, a home juicer, and a passion for helping others feel their best through the power of plants and nutrition. It’s been a labour of love that started in our homes (we even moved in together at one point!) spending early mornings and late evenings washing, peeling and juicing, then testing all our products on family and friends to ensure we had the tastiest, healthiest drinks.